Marketing — Use Cases & Workflows

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Where it fits

Lead capture

Collect qualified emails before showing results (with consent).

Segmentation

Route respondents into personas or lifecycle stages.

Product-fit

Match users to plans, bundles, or recommendations.

Marketing workflows

Lead-gen quiz funnel

  1. Open Generate and create 6–10 questions.
  2. Map answers to outcomes (personas or needs).
  3. Gate results with email capture (add consent text).
  4. Show tailored results pages with CTAs.

Tip: keep it under 90 seconds to maximize completion.

Product recommendation quiz

  • Use multiple-select for features and budget.
  • Map outcomes to products or plans.
  • Add comparison blocks and a checkout CTA.

Personality/brand fit

  • Write outcome copy that feels personal and helpful.
  • Include share buttons to boost organic reach.
  • Retarget drop-offs with follow-up content.

Post-quiz follow-up

  • Send outcome-specific email sequences.
  • Sync segments to your CRM/ESP.
  • Promote demos, trials, or content upgrades.

Question types & templates

Multiple choice with logic

Drive branching outcomes and personalized results.

Multiple-select

Capture preferences to power recommendations.

Scored outcomes

Assign weights to answers and compute best fit.

Make a quiz that converts

Tips & compliance

  • Ask for email before results with clear consent.
  • Use outcome-specific CTAs and landing pages.
  • Limit to 6–10 questions to reduce drop-off.
  • Link your Privacy Policy and opt-out instructions.

See our Privacy Policy for data practices.

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